Layering the Ashby Trench

The seasons are transitioning, and so must our wardrobes.

As the air becomes crisp and nights grow darker, dressing for the weather is like trying to hit a moving target. The simple solution is to be prepared for anything.

It’s called layering. You may have heard of it.

Here’s how it works: You form an outfit with multiple layers. When it’s cold, you put on more layers; when it’s hot, you take them off. All of the pieces should work together and separately. It sounds simple but there are quite a few pitfalls, like overdoing it on colours or being clumsy about hemlines.

Here are some tips on layering outfits correctly alongside your Ashby Trench.

1) Layer from chunkiest to thinnest fabric, keeping the Ashby Trench closest to the skin

2) Each visible layer should work with the Ashby outfit — and on its own

The skill of layering is being able to shed layers without sacrificing style. For this, you must make use of the full colour and material palette that you are matching with the Ashby Trench. Layering should give you options.

3) Be careful with colour

Limit pops of colour to one layer. Too much colour can make you appear clownish, or like you have no idea what you’re doing. Keep the bright piece close to your skin, so more of it is covered up, and you’ll be good to go. While your other layers should have some similarities and not be too disparate, watch your grays and beiges. You don’t want to accidentally wash yourself out in a sea of blah.

4) Mind your hems

The hems on your outer layers should be longer than the ones on your inner layers. Flout this rule and you’ll run the risk of looking goofy and unbalanced. Tucking can help with this if your shirt tails are too long in the front or back.

5) Know the purpose of your layers

Each layer has a purpose. The key to layering is to dress purposefully and style pieces in the right manner. The important thing is to layer for the weather you’re going to experience.

Shop the Ashby Trench Online Today @ashby.london

Introducing…MOHSIN x ASHBY Design Collection



Huddersfield-born Mohsin Ali moved to London in 1995 where he studied at London College of Fashion before going on to work at some of the industry’s most notable houses including Donna Karan. Launching his eponymous brand, MOHSIN in 2010, Ali approaches design with a simple and considered aesthetic; focusing on form, fabric, and function. Dedicated to cut and clean lines, Ali’s manipulation of material is key in realising his precise designs. His critical attitude towards construction is combined with a love for innovative fabrications resulting in pared-back, tailored contemporary garments.


The London-based designer grew up in Huddersfield, West Yorkshire at a time where luxury labels were flashing up on the Northern fashion radar, “It was an interesting time; buyers from retail units in Newcastle, Leeds, and Manchester were fearless, buying whatever they wanted so they could compete to be the best store.” Paving the way sartorially were shops like Strand in Leeds owned by mentor to Ali and LN-CC’s co-founder John Skelton; David Dalby. It was shopping like this that set the look for the house music club scene during the early ‘90s, “You were surrounded by these amazing brands, and at the age of 17, you were strolling around in Yohji Yamamoto and Comme des Garçons Homme Plus. Spending all your money on clothes because that’s what it was about; getting dressed up and living for the weekend.” This is where the cycle started for Ali, working the week repairing trousers to pay for trips to Manchester’s L’Homme and Barnsley’s Pollyanna to buy brands like Dries Van Noten and Yohji Yamamoto, “That’s how it was; I’d turn up 7-8 pairs of trousers a week and make enough money to buy clothes for the weekend. That’s where my love of clothes came from really; 90s clubbing, house music, rhythm and blues and just seeing all these people getting dressed up for it,” Explains Ali.

From 1996 to 1999 Ali studied Fashion Design at London College of Fashion where he forged his undone tailored aesthetic. It was his graduate collection that was most symbolic, serving as a continuous inspiration even now, “I formed a bond with unfinished garments in my third year with lots of detail, stitched finishes, and raw fabrications. I have always come back to that as I’ve got older,” says Ali. Taking ideas he recollects from past collections and from working with brands including Donna Karan, he brings elements together to create manufactured garments with an updated contemporary approach, “You can’t invent all of the time but having a back data is really important so you can bring things back into what you’re doing and reference them to reinvent.”


Having been practicing the combat sport Muay Thai for fifteen years, Ali finds clarity in his practice that, in turn, translates through his collections, “Sport is a big thing for me; it’s my biggest love – it’s almost like a drug to me.” Fixating on his discipline, Ali escapes the confines of industry tunnel vision and achieves a profound level of lucidity in his approach, “Muay Thai gives me a clearness which allows me to design and understand what I’m doing. That’s the beauty of it because you don’t get all your ideas from a book or a movie or a vintage garment, you get it from yourself and the only way you get that is if your mind is clear,” explains Ali.


Ali’s brand philosophy is founded on three principles: form, fabric, and function. Inextricably linked, the perfect fit and silhouette cannot be achieved without interesting fabrication and the garment must have a reason to exist in order for it to be meaningful. For Ali, his clothes are “real clothes for real people,” albeit sitting in the higher price bracket of the fashion market, it remains important that although someone may not be in a position financially to buy the clothes, they appreciate them as pieces of handcraft, “I want someone to look at them and go ‘you know what, I understand. I don’t have that kind of money but I know what it’s doing.’ That’s a pivotal point for me, getting people to understand because at some point that guy who hasn’t been able to buy it will someday be in a position where he can and who does he want to come back to?” Explains Ali

Working at the center of the London menswear scene, Ali is interested in subcultures that have been born, reused, and re-established. The emergence of a neo-gothic streetwear aesthetic has been very prevalent over the past couple of years with brands like Rick Owens, Damir Doma, and Vêtements all taking cues from punk and street cultures. For Ali, he sees a point in the middle where brands are starting to move away from this aesthetic and focus on well-cut garments with a Japanese sensibility, “Neo-Gothicism has been such a big force that now I think it’s starting to shift away; there are many big brands focusing on this look but it seems that it’s starting to filter out now.” Having loved and appreciated Japanese brands growing up, Ali’s own garments pay homage to labels Comme des Garçons, Yohji Yamamoto, and Issey Miyake, with silhouettes that mimic Japanese oversized cut shapes and precise tailoring, “I think this is where it’s all changing; we are going to see more and more people buy into that look and simple, well-cut pieces that have their own identity and their own point of difference. When the younger generation starts understanding it and buying into it I think that’s when it will peak,” Explains Ali.

“Muay Thai gives me a clearness which allows me to design and understand what I’m doing. That’s the beauty of it because you don’t get all your ideas from a book or a movie or a vintage garment, you get it from yourself, and the only way you get that is if your mind is clear”

Looking to the future, Ali wants to hold ethicality and sustainability as core principles of his brand, “The sustainability game is really picking up speed and it’s something I would really like to develop further.” Already utilizing resources, Ali uses swatches of leftover fabric from the collection to create his signature seasonal garment; ‘The Remnant Jacket’ in order to reduce waste and create an individual, hand-cut piece that is unique for the wearer.

The Limited Edition Collection from Mohsin is available now online at Ashby.

Purposeful Negligence: The Key to Effortless

There is something about a rolled-up sleeve on a well-cut shirt. It signifies both an appreciation for style and a disregard for stuffiness. This effortless look is a way of life that can’t be confined to an era and yet has served men and women for decades.

Purposeful negligence harks back to the golden years of the 20th century. In those early days of modern fashion, the men of Hollywood adopted styles that spoke to elegance and sophistication while still allowing elements of their own personality to shine through. Look at James Dean, our Rebel Without A Cause, who pioneered the white t-shirt and jeans combo in his role as Jim Stark – the same role that went on to make him a cultural icon.

A white tee and jeans may seem like a basic outfit, but James Dean turned heads wherever he went. Why? Because he nailed the formula to purposeful negligence. By pairing high rise, straight cut Levi’s 501s with slim-cut T-shirts that allowed movement, Dean established a uniform that was undeniably alluring. Add a lightweight jacket and brown leather boots and Dean was always the most stylish man in the room. The key to Dean’s effortless look was well-made, tailored clothing that featured minimal detailing, the sort of attire that he could wear with confidence and little effort once the formula was established. 

Meanwhile across the pond, French film star Alain Delon was establishing himself as a style symbol. When a Black Tie dress code was required, Delon favoured single-button jackets with slim lapels and pleated white tuxedo shirts, double cuffed with two studs – and no accessories except a cigarette. His goal was to achieve elegance, without the opulence.



In his personal life, Delon favoured a more nonchalant look: linen shirts, knitwear paired with tailored trousers, and lightweight jackets slung casually over his shoulder. His clothing reflected his disregard for Hollywood and his appreciation of the unpretentious. If there was a secret to his style, it would simply be ‘well-made clothes that flatter’. His wardrobe was a masterclass in purposeful negligence. Perfectly shown in his films “Purple Noon” 1960 (crime thriller film directed by René Clément, loosely based on the 1955 novel The Talented Mr. Ripley by Patricia Highsmith) and “La piscine” 1969 (The Swimming Pool,  Italian-French psychological thriller film directed by Jacques Deray starring alongside Jane Birkin aka the QUEEN of effortless style.) 

This classic men’s style seeped into the ethos of European cities and today it is a look that commandeers their narrow streets and cobbled lanes. Spotlighted during Copenhagen’s 2020 Fashion Week, it was the unfussy Danish street style that inspired our Ashby Men’s Sleeveless Trenchcoat. 


So how can one replicate the easy charm of James Dean and Alain Delon’s effortless look?

  • Take the time to explore and edit your wardrobe.
  • Be confident in what you wear. Confidence is a key element to the effortless look. Ask the question “How do I feel wearing this?”
  • To achieve the effortless look you should never neglect comfort in return of looking good
  • Fit is the number one fundamental to good style. Have an understanding of how clothing fits on your body
  • Keep your wardrobe organised, every piece should have a place.
  • The goal is to not have to plan ahead but simply to be confident in your wardrobe. The ability to put outfits together should not take long
  • Less is more. Investing in Quality over Quantity and keeping things timeless allows you to get more from less.
  • Know the importance of simplicity, never overdo it with colours combinations, accessories and layering.
  • Don’t over style head to toe in brands and logos.
  • Build your wardrobe around your lifestyle.
  • Be practical especially when it comes to weather conditions
  • Oversized over tight
  • Be thoughtful about proportions and balance.
  • Know your measurements, chest and waist
  • Pay attention to the finer details ( fabrics, colours and accessories)
  • Shirts that fit well and allow movement, trousers that hit right at the sweet spot, and jackets that tie it all together.
  • Including classic hero pieces that elevate your usual outfits and help to showcase your effortless vibe is your first step to making effortless your own. 
  • Once you know your style that is basically effortless

The Ashby Trench is a modern take on the original Burberry trenchcoat that made the high-end brand the household name it is today. Updated to match the pace of modern life, the Ashby Trench is the ideal piece to elevate your style and exude effortless as you move from a work meeting to date night and onto family gatherings. Whether you pair it with vintage denim and a cotton tee or dress pants and a button-down, this inspired coat will be your go-to jacket for years to come. 


Remember that effortlessness isn’t flashy. It isn’t the newest trends or the latest outfits to hit the high street. It’s classic pieces that hold history and speak to a purposeful future. It’s the Ashby Men’s Sleeveless Trenchcoat rounded out with white sneakers or a black leather boot. It’s a conversation of clothing; effortless and eye-catching all at once. 

Words by Alaina Dean & Amy-Eliza

(Sustainably) Re-interpreting the classic trench

In conversation with founder Amy-Eliza Wilkinson of Ashby London on sustainability of the brand (Cont.)

KATHRYN CARTER: Speaking to the trench, in 1912 the Tielocken Coat was patented by Thomas Burberry, a garment that would launch the label now fondly known as Burberry. Much like the famous luxury label’s founder, you chose to launch your label with one mindfully designed garment, your ​Ashby London ​sleeveless trench. Do you feel this “starting small” mentality allowed you to produce and deliver a product that really is like nothing else we see in the menswear market today?

AMY-ELIZA: Definitely! If anything, 2020 has shown us the flaws of the fashion industry and the ridiculous demand for collections that I truly believe are not needed. The timelines for releasing and buying collections has never made sense to me and the creation of different collections every two months is just manic. The pace results in many fashion designers struggling cost wise, or simply burning out, while also impacting the environment through producing waste materials and calling for unnecessary manufacturing.

Re-interpreting the classic trench

In conversation with founder Amy-Eliza Wilkinson of Ashby London on redesigning the traditional trench

With winter fading and spring in sight, the time for investing in a trans-seasonal trench is now. But this year Melbourne men are doing the trench a little differently. Made famous by men such as Humphrey Bogart—who wore a classic Burberry style in ​Casablanca​—Michael Caine and Brad Pitt, the trench has been a wardrobe staple of fashion-forward men for decades. Originally developed for men as an alternative to the heavy serge greatcoats worn by British and French soldiers in the First World War, the old school trench recently received a sartorial reshaping, and it happened here in Melbourne.

Add to cart